52nd Annual 

SASAS

CONGRESS

Animal science communication: 
Is it reliable?  Is it relevant?  Is it responsible?
10 - 12 August 2021

SpeaKERS

As uninformed consumers' mounting impact over industries across the globe is growing, what are the most important insights and implications for Animal Scientists and those in the Agri-Industry in Future?

Peer
ederer

Center for Strategy & Leadership
More info coming soon

Theo
De jager

Pres. World Farmers Organisation
More info coming soon

Diana
Rodgers

Author & Nutritional 
Therapist
More info coming soon

Dawie
Roodt

PSG Group
More info coming soon

John
Sanei

Author & Futurist
More info coming soon

JUDE L.
CAPPER

Livestock Sustainability Consultant
More info coming soon


More to be announced soon

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schedule

#day 1

27
October
12:30
Applying Improv to All Aspects of Web Development
Jordan Belfort
13:00
SEO in 2017: Identifying Strategies to Boost Results
Robin Wright
13:30

Lunch

14:45
Evaluating the Accessibility of Websites with Free Plugins and Web-Based Tools
Nassim Taleb

#day 2

28
October
17:45
How to Leverage your Soft Skills into Hard Opportunities
Jack Welch
16:30

Lunch

15:00
Demystifying the Domain Registration
Steve Forbes

THEME

Animal science communication: Is it reliable? Is it relevant? Is it responsible?”
There is a well-known saying that communication is key, but how many animal scientists really take that to heart when we discuss our business with the general public? Many modern-day consumers have little or no farming knowledge, but they care how their food is produced and don’t always trust the information that is provided. This makes communication difficult. For example, how does one explain a perceived inhumane practice such as removing a dairy calf from its dam after birth, or branding and castrating beef calves, to someone whose opinion is based on imagining how they would feel in the animal’s place? In addition, publishing a research paper in an academic journal often does not influence an audience beyond other professionals in the industry unless it is accompanied by press releases or social media posts aimed at the general public.

It can be tempting to leave consumer communication to those with formal training or to a young intern who is comfortable with social media, but ultimately, the sustainability of the livestock industry is not only reliant on continuing economic and environmental viability, but also on social acceptability, and consumer acceptance can only be maintained and improved into the future by improving communication.

While it certainly is not necessary, or even possible, to satisfy each and every whim of every consumer, if we don’t listen to consumer demands and either alleviate their concerns or adjust our systems accordingly, producers will run the risk of losing market share to other, more socially acceptable options, including plant-based foods.

This congress will include excellent speakers from industry, academia, and the general public, so get ready for some lively debates. In addition, the poster session will showcase the latest local research from various research and educational institutions.

The preliminary programme will be published as soon as possible after the declaration of the end of the national state of disaster.

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